Since
much of our work is strategic and performed under non-disclosure
agreement, we do not identify our clients by name. These profiles
represent typical engagements.
Edgewater is a marketing executive’s
dream come true – a deeply experienced, professional,
and insightful resource that produces great results quickly.
Mitch Kristofferson VP, Marketing
Nextance, Inc.
Enterprise
Software Infrastructure Company
Challenge: Accelerate selling
cycle for new products Our Role: Strategic consulting/content development Solutions:
Build customer marketing program
with high-profile customers
Create case studies focused on
key issues for targeted segments
Develop program for capturing
in-depth information on customers
Create content guide for interviews
based on key issues
Edgewater delivered professional
and cost-effective marketing services to us on several high-profile
urgent projects requiring both strategic and tactical skills.
The planning, detail, and fulfillment of our needs surpassed
our expectations.
Diane Parks VP, Marketing
Daisytek, Inc.
Enterprise
Software Company
Challenge: Institute customer
reference and marketing functions Our Role: Strategic consulting/program management/tactical
implementation Solutions:
Create plans and processes for
new customer marketing function
Define format and
process for customer case studies
Develop first customer case studies
Develop content for marketing
materials
Plan rollout of customer reference
and marketing programs
Train internal staff to ensure
sustained effectiveness of programs
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Wholesale
Distributor of Computer and Office Supplies
Challenge: Plan, manage and
execute annual user conference Our Role: Strategic consulting/project management Solutions:
Develop message hierarchy and
apply to all venues
Develop and deploy registration
database and web site
Telesales for exhibitor booth
space
Create format and content for
promotions
Manage events, vendors,
public relations, advertising, website and collateral
Sales
and Marketing Outsourcing Agency
Challenge:Energize external
marketing Our Role: Strategic consulting/content development Solutions:
